Welcome

What is Augmented Reality? How does it work?

OK, so who remembers that classic ‘Friends’ two-parter where the gang (minus Phoebe) came to London, England for Ross wedding number 2? And who remembers the bit where Joey got lost and decided that the best way for him to check his directions was to go “into the map”? ...

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Weird and wonderful examples of Augmented reality in use

OK, so who remembers that classic ‘Friends’ two-parter where the gang (minus Phoebe) came to London, England for Ross wedding number 2? And who remembers the bit where Joey got ...

Continue Reading >>

Future of magazine with print 2.0

In our valiant quest to give you the skinny on everything that happens in the exciting world of AR (that’s our world, just a little bit ‘jazzed up’) we’d be totally remiss if we didn’t do a feature on Print 2.0.

An initiative spearheaded, in part, by the ‘Red Bull’ energy drinks company...

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The future of Augmented Reality

“Its your kids, Marty! Something’s gotta be done about your kids!”

The end of ‘Back to the Future’ is a real classic, not only does it set the scene for a sequel (and thus, a successful franchise) but it perfectly highlights the anxiety with which our generation routinely views the future...

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Google glasses

OK, so who remembers that classic ‘Friends’ two-parter where the gang (minus Phoebe) came to London, England for Ross wedding number 2? And who remembers the bit where Joey got lost and decided that the best way for him to check his directions was to go “into the map”? ...

Continue Reading >>

Augmented Reality in gaming

OK, so who remembers that classic ‘Friends’ two-parter where the gang (minus Phoebe) came to London, England for Ross wedding number 2? And who remembers the bit where Joey got lost and decided that the best way for him to check his directions was to go “into the map”? ...

Continue Reading >>

Nokia City Lens app for mobile

OK, so who remembers that classic ‘Friends’ two-parter where the gang (minus Phoebe) came to London, England for Ross wedding number 2? And who remembers the bit where Joey got lost and decided that the best way for him to check his directions was to go “into the map”? ...

Continue Reading >>